About

About US

Zelesco is a prestigious boutique marketing, branding, web, and information technology company. We partner with businesses and provide you with holistic solutions that enable us to grow together while strengthening the community and making a difference.

Zelesco Consulting » About

Vision

To work with disruptive game-changers of the world, empowering business owners to stand out as leaders in their niche by delivering high-quality products and services. Focusing on the B corp sector, we aim to give back to those around us.

Mission

To change the lives of business owners through empowerment. We aim to help them by gaining access to technology, resources, and solutions. Zelesco offers boutique services that grow businesses, communities and gives back to the community.

Values

At Zelesco, we believe that building trust, credibility and results are the cornerstone of our success. Our values are:

Integrity
Be Disruptive
Results Focused
High Quality
Respect
Have Fun
Give Back
Be Honest
Greatest Good

Lucia Zelesco

Our Founder

LUCIA ZELESCO

Founder • Entrepreneur • Marketing & PR Strategist • Advisor • Speaker</Lucia Zelesco is an Australian entrepreneur, marketing and PR strategist, business leader and community advocate with more than 15 years of experience building brands, businesses and communities.

As Founder and CEO of Zelesco, Lucia has worked across corporate, entrepreneurial and community sectors, partnering with organisations including Bendigo Bank, NAB, Simble Group, Snowy Mountain and hundreds of small businesses and founders across Australia and internationally. Her work spans brand strategy, marketing, public relations, business development, digital transformation, events and growth strategy.

Throughout her career, Lucia has held four board positions, including experience with Bendigo Bank, bringing a combination of commercial thinking, creativity and community focus to leadership and advisory roles.

At the heart of Lucia’s work is a belief that business can be a force for positive change. Her entrepreneurial journey has expanded beyond consulting into initiatives supporting women, emerging leaders and creative communities, with a particular passion for helping people find their voice, build confidence and turn ambitious ideas into reality.

Lucia’s work and advocacy have attracted national media attention, with appearances and coverage across ABC, The Age, The Guardian, Herald Sun, The Daily Telegraph, The Advertiser, Mamamia, Cairns Post and other Australian media. She was also a finalist in the Melbourne Business Network Female Entrepreneur Award and nominated for the City of Yarra Community Award.

Today, Lucia continues to work at the intersection of business, creativity, leadership and social impact — bringing people together, challenging conventional thinking and creating opportunities for businesses and communities to grow.

Work With Lucia

Lucia is open to selected opportunities across:

Speaking & Events — entrepreneurship, marketing, personal branding, women in business, resilience, leadership and building businesses with purpose.

Advisory & Strategy — working with founders, leadership teams and organisations on brand, marketing, PR, growth and business development.

Community & Charity — supporting meaningful initiatives, women’s empowerment, community programs and purpose-led organisations.

Boards & Partnerships — selected board, ambassador, strategic partnership and advisory opportunities.

→ Discover more about Lucia

More About Lucia

Lucia’s strength is recognising the many layers of support a business needs to achieve its greatest potential. Through her marketing systems, KPI targets, and in-house presence, she has created a team that fully understands a client’s vision and makes it a reality.

Her carefully considered and executed strategies, consistent presence, and passion for supporting business owners inspire us to work towards our clients’ growth. Lucia has worked with esteemed national and international brands such as Bendigo Bank , Seacret Spa, mLight, Storepro, Galaxy 42, Structural Challenge, eConnex, Simble Solutions and CarbonView.

Through Zelesco, Lucia has carved her niche in the marketplace as a complete full-suite marketing support provider who works closely with businesses by seamlessly and effortlessly fitting into their team.

Download lucia zelesco’s Biography(PDF)

Lucia is an experienced business leader and entrepreneur who is passionate about helping business owners bring their vision to life. She works closely with businesses to understand their goals, identify opportunities for growth and develop practical strategies that support their long-term success. Through her leadership and dedication, she has helped build internationally recognised brands and strong business relationships.

Following in her father’s footsteps, Lucia developed a strong interest in business and entrepreneurship. She went on to establish Zelesco, an internationally recognised boutique firm providing branding, marketing, digital and IT solutions. Her vision was to create a business that offers clients comprehensive support while understanding their individual needs and challenges.

One of Lucia’s greatest strengths is her ability to recognise the different areas of support a business needs to reach its full potential. Through strategic marketing systems, clear KPI targets and a hands-on approach, she has developed a team that works closely with clients to understand their vision and turn their business goals into achievable outcomes.

Lucia believes that successful business relationships are built on trust, communication and consistent support. Her carefully planned strategies, attention to detail and commitment to client growth have helped her work with national and international brands, including Bendigo Bank, Seacret Spa, mLight, Storepro, Galaxy 42, Structural Challenge, eConnex, Simble Solutions and CarbonView.

Through Zelesco, Lucia has established a unique position in the marketplace by offering comprehensive marketing and business support. Rather than operating solely as an external service provider, Zelesco works closely with businesses as an extension of their own teams, providing personalised guidance, practical solutions and ongoing support to help them achieve sustainable growth.