You can’t purchase your Google ranking with money alone, but with a bit of time and planning, you can enhance your position on the search engine results page (SERP) without spending a dollar. According to studies, almost 91% of clicks go to the first page of Google results. It’s easy to assume why a lot of businesses want to be on Google’s first page. Barely a tiny percentage of web traffic makes it past the first page, and if your firm is on the third or fourth, it will struggle to get visibility, traffic, and leads.
Search engine optimization is a long-term effort. It takes commitment and money, but there are ways to improve your rating without spending a lot of time and money.
Let me share with you how to get your website onto page 1!
Enhance the user experience on your website
According to a SEMrush analysis, the top four ranking factors include website visits, length on site, pages per session, and bounce rate. As Google recently highlighted with its Page Experience upgrade, all four are entirely linked to the user experience your site provides. Assume your website is easy to navigate and conveys a relevant message. In such a situation, you’ll persuade people to stay on your site longer and view more pages, improving your search engine rankings.
Create excellent SEO-optimized content
High-quality content on your website is one of the most effective ways to increase traffic and improve your search ranking. Google indicated in a blog post about page experience that exceptional, relevant content is more important for ranking than page experience. Make sure your content is error-free, keyword-rich, mobile-optimized, and tailored to your target audience’s specific needs, as well as contain valuable links to further internal and external resources.
Find stronger backlinks
One of the most strongly weighted Google ranking variables is backlinks or links from other websites to yours. Incoming links to your website or blog from high-authority domains enhance your site’s authority, boost traffic, and improve your search ranking.
Improve the website speed
Because one of the crucial metrics in Google’s latest Core Web Vitals improvement is load rate, it’s a good idea to make your site swift to improve your search ranking and provide a pleasant user experience.
Use H1 and H2 header tags
Not only do headers make your material more legible and understandable for humans and search engines alike, but there is a strong link between the use of header tags in the body of your content and Google search rank. Header tags are also a fantastic method to highlight significant points and display the structure of your material
Strive for “position zero”
When a user uses Google Search to ask a query, Google may display content from a relevant website above the #1 search result in a featured snippet or answer box. Having your material published in a featured snippet is an excellent method to increase your brand presence and visibility while also generating traffic to your website. Evaluate the possible searches connected to your business and fuel your site with clear, authoritative responses to optimize your content’s chances of being selected as a featured snippet by Google.
Which of these strategies have you applied so far this year?