What is SEO and how does it work?
April 27, 2023


There is no doubt that marketing strategies are necessary for all businesses regardless of the industry, product, or service they provide.


This article will discuss the importance of SEO, as it allows you to become a professional in yourfield. It also drives traffic to your website. Further, it facilitates small business owners in creating websites that rank highly in search engines by being fast, robust, anduser-friendly. This attractsmore customers to their sites and converts them at high conversion rates. This willclarifythe murky waters of marketing in the long run.




Search Engine Optimization (SEO) is the practice of optimising your website and its content to allow search engines to easily crawl and understand your website, leading to higher search engine rankings and greater visibility on search engine results pages.


SEO is a critical part of any successful digital marketing strategy, as it helps businesses attract more qualified organic traffic, enhance their online authority, and ultimately increase their conversion rates.


You can follow a few tips and tricks to enhance your website’s search engine optimisation


  • Conduct Keyword Research

Researching keywords is the first step in any successful SEO campaign. It involves identifying the most relevant and high-traffic keywords and phrases related to your business and strategically incorporating them into your website’s content.

Various keyword research tools, such as Google Keyword Planner and SEMrush, can be used to determine the most appropriate keywords to target. Ensure you choose keywords that accurately describe your products or services and have high search volume and low competition.

  • Optimise Your On-Page Content

Once you have identified your target keywords, you will need to optimise your website’s on-page content so that search engines can crawl and understand it easily.

Optimisation involves optimising your website’s meta tags (title tags, meta descriptions, etc.) and ensuring your content is structured logically and easily read.

Ensure that your target keywords are organic and natural when writing your content. It is important not to overstuff your content with keywords, as search engines could view this as spammy and lead to a penalty.

  • Build High-Quality Backlinks

Search engines use backlinks as one of the most important factors in determining your website’s authority and relevance.Backlinks are links from other websites to your website. Increasing the number of high-quality, authoritative sites linking to your website will increase its authority in search engine results.

To build high-quality backlinks, consider creating informative blog posts, infographics, or videos that other websites will want to link to. Additionally, you can contact other websites in your industry to see if they are interested in linking to your site.

  • Make Sure Your Site is Mobile-Friendly

Increasing numbers of users are accessing the internet from their mobile devices, making it imperative that your website is optimized for mobile viewing. A responsive design that adapts to different screen sizes ensures easily readable content on smaller screens.

To increase your visibility in search engines, ensure your site is optimised for mobile viewing by optimising it for mobile viewing.

  • Monitor Your Analytics

Finally, it is crucial to periodically monitor your website’s analytics to determine your progress and identify areas for improvement. You can gain valuable insight into your website’s traffic by using tools such as Google Analytics, which allow you to identify which pages are performing well, which keywords are driving the most traffic, and the source of your visitors.

As you monitor your analytics, you will be able to identify areas for improvement and make data-driven decisions to optimise your website’s SEO over time.




  1. Not focusing on ranking!
  2. Not over-optimising content!
  3. Not thinking you need SEO!


  • NOT TO DO: Guaranteed rankings, unethical tactics, aggressive language, lack of transparency, and a poor website or branding


  • TO DO: Customisation, Customer-centered approach, experience and expertise, and an honest and realistic approach.



  • Good product and service
  • Patience
  • Good branding
  • Understand your target audience




To conclude, while SEO is a complex and ever-changing field, you can improve your website’s search engine visibility and drive more qualified traffic to your site by implementing these tips and tricks. To succeed in SEO, you should create high-quality content, build authoritative backlinks, and optimise your site for search engines and mobile devices.




ZELESCO offers a full range of marketing services to complement your overall marketing and sales efforts, from marketing plans to marketing teams.


An experienced, a full-service marketing and branding agency focused on achieving your business objectives. Marketing plans, activities, and creativity are grounded in a comprehensive strategy to ensure growth and success.


Get in touch today via email or contact us at lucia@zelescoconsulting.com.au


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